If your marketing strategy is all about Search, PMAX, and Meta, you might be overlooking some powerful tools that could take your brand to the next level. While these channels are great for driving immediate results, they’re not the full picture. Here’s why you need to think bigger.
Brand awareness is about more than just getting your name out there. It’s about being the first brand that comes to mind when a customer is ready to buy. If you’re only focusing on bottom-funnel tactics, you’re missing out on building that crucial recognition. This is where tools like YouTube ads, video campaigns, and DSPs like DV360 come in.
These platforms let you reach your audience in ways that Search, PMAX, and Meta simply can’t. With video ads, you’re not just showing up when someone is searching—you’re creating memorable experiences that stick with people long after they’ve seen your ad.
Video ads are one of the most effective ways to build brand awareness. They engage your audience, tell your story, and create a lasting impression. Platforms like YouTube are perfect for this. When you run video ads, especially through a DSP like DV360, you’re able to target specific demographics with precision, ensuring that your brand is seen by the right people.
But here’s the kicker: brand awareness doesn’t just sit at the top of the funnel. When done right, it also boosts your bottom-funnel metrics. People are more likely to click on your search ads, engage with your social posts, and convert when they already know your brand.
DSPs like DV360 allow you to automate and optimize your ad buying across multiple platforms. This means you can run highly targeted video campaigns that reach your ideal audience wherever they are—whether that’s on a news site, in an app, or watching a YouTube video.
By using a DSP, you’re not just throwing money at brand awareness; you’re investing in a strategy that builds recognition and drives performance. You get the best of both worlds: brand building and conversion-driving.
Investing in brand awareness is not just a nice-to-have—it’s a must. If you’re only focusing on Search, PMAX, and Meta, you’re missing out on the long-term benefits that come with being a well-known, trusted brand.
So, don’t leave brand awareness on the table. Use tools like YouTube, video ads, and DV360 to create campaigns that not only get your name out there but also drive real results down the line.
Ready to boost your brand? Let’s talk about how Brand-bid.com can help you leverage the power of video ads and DSPs to grow your business.