Getting access to DV360 isn’t as simple as signing up for a regular ad platform—it’s typically reserved for larger advertisers and agencies. You usually need to go through a Google Sales Representative or a certified Google Marketing Platform Partner. However, this process can be time-consuming and requires a commitment.
With Brand-bid.com:
We offer immediate access to DV360 without the hassle of going through Google directly. We handle all the setup for you, so you can start running campaigns right away without jumping through hoops.
Starting with DV360 can be overwhelming due to its complexity and the sheer number of features it offers. Setting up your first campaign involves choosing the right targeting options, setting up creatives, and managing bids, all of which require a steep learning curve.
With Brand-bid.com:
We make it easy for you to get started. Our fully managed service takes care of everything—from campaign setup to optimization—so you can focus on your business while we ensure your campaigns are effective and cost-efficient.
Self-service gives you full control over your campaigns, but it requires significant expertise, time, and effort. Mistakes can be costly, especially if you’re not familiar with the platform’s intricacies. Fully managed services, on the other hand, provide expert oversight and optimization, ensuring you get the best results without the headaches.
With Brand-bid.com:
Our fully managed service is tailored for those who want the best outcomes with minimal effort. We focus on achieving low CPMs and outcome-based results, so you get maximum value from your campaigns. Plus, you don’t need to worry about the learning curve or managing the details—we do it all for you.
There’s a common misconception that DV360 is only for brands with large budgets. While it’s true that many large advertisers use DV360, it doesn’t mean you need a huge budget to get started.
With Brand-bid.com:
We offer flexible solutions with no minimum budget required. Whether you’re a small brand or a large enterprise, we can tailor a plan that fits your needs and budget. Our goal is to provide effective, low-cost advertising solutions that deliver results, regardless of your budget size.
DV360 offers a vast array of options for targeting, bidding, and creatives, but diving too deep too quickly can overwhelm even the most seasoned marketers. Brands often try to use every feature available without a clear strategy, leading to a complex setup that’s hard to manage.
How to Avoid It:
Start with a simple, focused campaign. Define clear goals and gradually introduce advanced features as you gain confidence and data insights.
Brands sometimes overlook the value of their own data when using DV360. Relying solely on third-party data can limit the effectiveness of your campaigns, especially as privacy regulations tighten.
How to Avoid It:
Leverage your first-party data to create highly personalized campaigns. Integrate your CRM data to target existing customers more effectively and increase your campaign’s relevance.
Many brands focus heavily on targeting and bidding strategies while neglecting the creative aspect of their campaigns. Even with the best targeting, poorly designed ads won’t resonate with your audience.
How to Avoid It:
Invest time in developing compelling creatives. Use DV360’s creative tools to test different ad formats and messages, and continuously optimize based on performance data.
DV360 is designed to work across multiple channels—display, video, mobile, and more. However, brands often fail to integrate their campaigns across these channels, missing out on the synergy that a unified strategy can provide.
How to Avoid It:
Think holistically about your digital marketing. Use DV360 to run coordinated campaigns across different channels, ensuring consistent messaging and maximizing reach.
One of the biggest mistakes is setting up a DV360 campaign and then leaving it to run without ongoing monitoring. Digital landscapes change quickly, and campaigns need regular adjustments to stay effective.
How to Avoid It:
Regularly review your campaign performance. Use DV360’s reporting tools to monitor results and make real-time adjustments to optimize performance and maximize your ROI.
Managing a DV360 campaign can be time-consuming and complex, especially if you’re trying to handle it all in-house. Many brands miss out on the full potential of DV360 by not seeking expert assistance.
How to Avoid It:
Partner with Brand-bid.com to simplify and speed up your DV360 campaigns. We offer fully managed services that take care of everything—from setup to optimization—so you can focus on what you do best while we ensure your campaigns are running at peak performance.