DV360 budgets and minimums.
Short answer: you can't buy DV360 directly from Google, so the minimum depends on your route. Your own seat through a reseller has a monthly minimum, typically about USD 2,000–5,000 of media a month, plus a fixed seat fee. A managed partner like BrandBid needs around USD 10,000 of media per campaign, with no commitment.
What shapes a DV360 budget.
Five things decide how far your money goes.
| Topic | What it covers |
|---|---|
| Media | The impressions you buy, in open auctions or in deals |
| Inventory | Open web, premium deals, YouTube and CTV each behave differently |
| Data and verification | Third-party audiences and brand-safety tools such as IAS or DoubleVerify |
| Your route | Own seat through a reseller, or a managed partner. Each has its own minimum |
| Taxes | Country surcharges and VAT, depending on where you are |
Is there a minimum?
You can’t work directly with Google for DV360. There are two routes, each with its own minimum.
A monthly minimum, plus a seat fee.
- Typically about USD 2,000–5,000 of media a month.
- Plus a fixed fee for the seat.
- You manage DV360 yourself, so you need a trained trader.
Around USD 10,000 per campaign.
- Around USD 10,000 of media per campaign.
- No commitment: no monthly minimum, no term.
- We plan, run and report it for you.
- BrandBid: ~USD 10,000 per campaign
- No commitment
- Plan in ~1 working day
DV360 or Google Ads at your budget?
| Topic | Google Ads | DV360 |
|---|---|---|
| Best for | Search demand, shopping, local leads | Awareness, CTV, premium inventory, private deals |
| Budget | Works at a few thousand dollars | Own seat: about USD 2,000–5,000 a month minimum. Managed: around USD 10,000 per campaign |
| Control | Basic to medium | Audiences, frequency, brand safety, placements |
| Access | Self-serve sign-up | A seat through a reseller, or a managed partner |
Many brands run both: DV360 to build demand, Google Ads to catch it.
Before you sign, ask for:
- A written, itemized quote that separates media from everything else
- The minimum spend and any commitment or minimum term
- Who owns the audiences, conversion setup and reports if you leave
- Reporting you can share with your client or board
- Exit terms
Questions, answered.
Can I buy DV360 directly from Google?
No. You can't work directly with Google for DV360. You either get your own seat through a reseller and run it yourself, or work with a managed partner such as BrandBid.
Is there a minimum spend for DV360?
It depends on the route. With your own seat through a reseller, there's a monthly minimum, typically about USD 2,000–5,000 of media a month, plus a fixed fee for the seat. With a managed partner like BrandBid, plan around USD 10,000 of media per campaign, with no commitment.
What's the smallest budget for a managed DV360 campaign?
Around USD 10,000 of media per campaign at BrandBid, with no monthly commitment.
Do I need my own DV360 seat?
No. Agencies and brands can run campaigns through a partner's DV360 setup. See our guide on running DV360 without your own seat.
Should I use Google Ads instead?
If you mainly want search, shopping or local leads, or you have a small budget and no DV360 trader, Google Ads is usually simpler. DV360 fits CTV, premium inventory, private deals and multi-market plans.
Need a DV360 plan for your budget?
Tell us your goal and budget. We reply with a plan, usually within one working day.