Interactive video ads on DV360.
Short answer: yes, you can run interactive video ads on DV360. They run as rich-media creatives on display line items and must follow Google’s rich-media rules. VideoMax by BrandBid is a ready-made unit for this, in 300x600 and 320x480, with a poll, quiz or draggable choice, and a report of what people answered.
- 300x600
- 320x480
- Poll · Quiz · Draggable choice
- Live in 7–10 working days
The rules that matter.
From Google’s guidelines for rich-media creatives in DV360.
| Topic | What it means for interactive video |
|---|---|
| Served on display line items | Bought as display, not as in-stream video |
| No autoplay audio | Muted autoplay is fine; sound starts with a tap |
| No pop-ups | Questions live inside the ad, not in a new window |
| Animation up to 30 seconds | Keep the interactive flow short |
| Up to 5 MB download | Compress the video; keep trackers few |
| Clicks use exit events | The end card opens the landing page in a new tab |
| HTML5 as a ZIP or a tag | Upload the creative, or serve it as a third-party tag |
Three ways to ask.
Pick the option you prefer.
- “Which would you choose?”
- Good for preferences and message testing.
Answer a question with a right answer.
- Trivia and product knowledge.
- Good for fans and launches.
Drag a marker along a line.
- Scales such as “how excited are you?”
- Good for playful picks.
How VideoMax works.
Tap to play
Every view starts with the viewer’s choice.
Answer to continue
A poll, quiz or draggable choice moves the story on.
End card
Your call to action: tickets, product page or sign-up.
You get the answers
Every answer, next to impressions, clicks and interactions.
What answer data tells you.
A strong directional read on your engaged audience: which message, product or option they prefer.
It comes from people who chose to interact, so it isn’t a representative sample and it doesn’t replace a brand-lift study.
Where it works well.
- Film and streaming launches: “Who are you rooting for?”, then tickets.
- Product launches: “Which flavour are you?”
- Message testing: two or three messages as answers, before the big flight.
- Gaming and apps: a quiz that fits the game.
- Education and events: “Which course fits you?”, then the open-day sign-up.
BrandBid handles the build in both sizes, question design, the tag and DV360 setup, targeting, brand safety, pacing and the answer report.
Questions, answered.
Is interactive video allowed on DV360?
Yes, as rich media that follows Google’s guidelines: user-initiated sound, no pop-ups, and file-size and animation limits.
Which sizes work best?
300x600 for desktop and mobile web, 320x480 for mobile and in-app.
Does it run on YouTube?
No. Interactive rich-media units like VideoMax run on web publishers and gaming apps through DV360 display line items.
What interactions can viewers use?
A poll, a quiz with a right answer, or a draggable choice along a scale.
How long does it take to go live?
With BrandBid, 7–10 working days from receiving your assets.
See VideoMax working on a call.
We show you the unit live and look at your campaign together.