Run DV360 without your own seat.
Short answer: you can’t work directly with Google for DV360, and you don’t need your own seat. There are two routes: your own seat through a reseller, which you manage yourself (a monthly minimum of about USD 2,000–5,000 of media, plus a fixed seat fee), or a managed, white-label partner who runs DV360 while you stay client-facing (around USD 10,000 per campaign with BrandBid, no commitment).
DV360 has no sign-up page. You get in through a reseller or a partner.
In DV360, a “partner” is an agency, trading desk or large advertiser, and many advertisers sit under one partner. Running inside a partner’s setup is how Google designed it, not a workaround.
Two routes, side by side.
| Topic | Own seat via a reseller | Managed partner (BrandBid) |
|---|---|---|
| Who runs DV360 | Your team | The partner |
| Minimum spend | Monthly minimum, typically about USD 2,000–5,000 of media | Around USD 10,000 of media per campaign |
| Commitment | Monthly minimum plus a fixed seat fee | None |
| Best for | Agencies with a trained DV360 trader | Agencies without a DV360 desk; brands without in-house programmatic |
| Speed to first campaign | Days, once the seat is set up | Days: plan first, live after creative and tracking |
| Client sees | You | You (white-label) or the partner, your choice |
How a white-label DV360 desk works.
You send the brief
Objective, audience, budget, timing and creative.
The partner plans
Inventory, targeting, budget split and KPIs.
The partner runs it
Setup, buying, optimization and pacing in DV360.
You report
Reports carry your agency’s name. You stay the agency of record.
That’s how BrandBid works: a DV360 execution partner in Tel Aviv, working with agencies in Israel and running campaigns in the UK and Europe. See how we run DV360.
Which route fits you?
Take your own seat through a reseller.
- You want full hands-on control.
- Someone on your team trades DV360 daily.
- You can meet a monthly minimum and pay a fixed seat fee.
Work with a managed partner.
- You want to sell DV360 to clients this quarter, campaign by campaign, with no commitment.
- You need CTV, YouTube or rich media you don’t run in-house.
- You want reports in your own name.
Questions to ask any DV360 partner.
- Will we get reports showing media separately from everything else?
- What’s the minimum spend, and is there a commitment or minimum term?
- Who owns audiences, conversion setup and reports if we leave?
- Can reports carry our agency’s name? Who joins client calls?
- Which channels can you run in our market: CTV, YouTube, rich media, deals?
- How fast from brief to plan, and from plan to live?
Questions, answered.
Can a small agency offer DV360?
Yes. Take your own seat through a reseller if you have a DV360 trader and can meet the monthly minimum, or work with a white-label managed partner if you don't.
Can I work directly with Google for DV360?
No. DV360 isn't sold directly by Google. You get access through a reseller seat or a managed partner.
Will my client know a partner is involved?
Only if you tell them. White-label reporting in your agency’s name is standard with a managed partner.
Why can’t I just sign up for DV360?
DV360 has no public self-serve sign-up, and you can’t work directly with Google for it. Access comes through a reseller seat or a managed partner.
Do I need Campaign Manager 360 too?
Not always. Your partner can advise based on your tracking and measurement needs.
What budget do I need?
With your own seat through a reseller: a monthly minimum, typically about USD 2,000–5,000 of media, plus a fixed seat fee. With BrandBid as your managed partner: around USD 10,000 of media per campaign, no commitment.
Want to offer DV360 without building a desk?
Book a call and bring a brief. We reply with a DV360 plan, usually within one working day.